Our Winning Culture defines the attitudes and behaviors that will be required for us to make our Vision reality.


Focus On The Market

  • Focus on the needs of our customers.
  • Get out into the market, listen, observe, and learn.
  • Posses a world view.
  • Be insatiably curious.


Work Smart

  • Act with urgency.
  • Remain responsive to change.
  • Remain constructively discontent.
  • Work efficiently.


Act Like Owners

  • Be accountable for our actions and inactions.
  • Steward system assets and focus on building value.
  • Reward our people for finding better ways to solve problems.
  • Learn from our outcomes - what worked and what didn’t.